“Expensive keyword” (high CPC) isn’t equal to “profitable keyword” (high earnings) due to the low volume of traffic expensive (niche) keywords produce. The best way to find really profitable keywords is to rank keywords by cost/day (cost per click X clicks/day) rather than cost per click.
Almost all AdSense publishers are looking for the most expensive keywords. Let’s have a look at the top 100 most expensive keywords. But first let’s add 2 extra columns to the list: clicks/day and cost/day by Google AdWords estimation:
| Keyword | Bid | Clicks | Profit |
| selling structured settlements | $64.81 | 0.1 | $0.00 |
| cash for structured settlements | $63.87 | 0.1 | $0.00 |
| auto insurance quotes florida | $62.57 | 0.1 | $0.00 |
| california auto insurance quotes | $57.34 | 0.1 | $0.00 |
| auto insurance quotes california | $57.01 | 0.1 | $0.00 |
| student loan consolidation interest rate | $56.86 | 0.1 | $0.00 |
| lendingtree .com | $56.35 | 3.5 | $197.22 |
| consolidate loan refinance student | $55.86 | 0.1 | $0.00 |
| audio conference calling | $55.32 | 0.1 | $0.00 |
| arizona divorce attorneys | $53.56 | 0.1 | $0.00 |
| dui attorney los angeles | $52.75 | 0.5 | $26.37 |
| business conference calls | $52.41 | 0.1 | $0.00 |
| personal injury attorneys chicago | $51.59 | 0.1 | $0.00 |
| mesothelioma treatment options | $51.31 | 0.1 | $0.00 |
| copper repiping | $50.94 | 0.1 | $0.00 |
| conference calling services | $49.65 | 1.0 | $49.65 |
| houston criminal lawyer | $49.59 | 0.5 | $24.79 |
| criminal houston lawyer | $49.59 | 0.5 | $24.79 |
| corporate conference calls | $49.35 | 0.1 | $0.00 |
| sell annuity settlement | $49.11 | 0.1 | $0.00 |
| student loan consolidation rates | $48.80 | 0.1 | $0.00 |
| irs tax attorney | $48.78 | 1.0 | $48.78 |
| california criminal defense lawyers | $48.38 | 0.1 | $0.00 |
| universal life insurance quote | $48.34 | 2.0 | $96.68 |
| san diego criminal lawyer | $48.30 | 0.1 | $0.00 |
| irs help | $48.27 | 4.5 | $217.21 |
| web based conferencing services | $47.80 | 0.1 | $0.00 |
| american tax relief | $47.37 | 0.5 | $23.68 |
| criminal defense attorney los angeles | $47.34 | 0.1 | $0.00 |
| pacific coast pillows | $47.24 | 1.0 | $47.24 |
| chicago personal injury lawyers | $46.81 | 0.1 | $0.00 |
| sell annuity payments | $46.73 | 0.1 | $0.00 |
| san diego criminal attorney | $46.61 | 0.1 | $0.00 |
| los angeles criminal defense attorney | $46.59 | 0.1 | $0.00 |
| data recovery seattle | $46.59 | 0.1 | $0.00 |
| student loan consolidation rate | $46.29 | 2.0 | $92.58 |
| college loan consolidation | $46.29 | 2.5 | $115.72 |
| dui attorney san diego | $46.04 | 0.1 | $0.00 |
| consolidate school loans | $45.94 | 0.1 | $0.00 |
| federal criminal defense attorneys | $45.86 | 0.1 | $0.00 |
| irs problem | $45.68 | 1.5 | $68.52 |
| mesothelioma lawyers | $45.48 | 2.0 | $90.96 |
| chicago injury lawyers | $45.22 | 0.1 | $0.00 |
| federal criminal lawyer | $45.18 | 0.5 | $22.59 |
| white water rafting maine | $45.18 | 0.5 | $22.59 |
| maine white water rafting | $45.18 | 0.5 | $22.59 |
| best home equity loans | $45.14 | 1.5 | $67.71 |
| universal life quote | $45.11 | 2.5 | $112.77 |
| consolidate college loans | $45.09 | 0.5 | $22.54 |
Have you noticed that keyword price result in ZERO profit if there are no clicks? It’s cost/day (keyword price X clicks/day) that makes you rich, not keyword price itself.
Now let’s look at the list of the most PROFITABLE, not the most expensive AdSense keywords!
The per day list of most profitable keywords.
| Keyword | Bid | Clicks | Profit |
|---|---|---|---|
| insurance | $17.41 | 49,893.5 | $868,645.81 |
| hotels | $3.52 | 200,636.0 | $706,238.75 |
| film | $2.88 | 183,044.0 | $527,166.75 |
| home | $3.89 | 102,282.5 | $397,878.91 |
| car | $5.09 | 52,069.5 | $265,033.75 |
| schools | $4.13 | 60,913.0 | $251,570.69 |
| acting | $2.28 | 106,337.0 | $242,448.36 |
| credit | $8.67 | 25,705.0 | $222,862.34 |
| cheap | $2.71 | 82,139.5 | $222,598.05 |
| digital | $1.70 | 130,607.0 | $222,031.91 |
| hotel | $2.38 | 84,776.5 | $201,768.06 |
| film schools | $5.64 | 35,501.5 | $200,228.45 |
| software | $3.23 | 61,259.5 | $197,868.19 |
| new | $2.17 | 90,415.0 | $196,200.55 |
| auto insurance | $29.48 | 6,453.0 | $190,234.44 |
| rental | $5.97 | 31,635.5 | $188,863.94 |
| free | $1.06 | 172,680.5 | $183,041.33 |
| travel | $5.02 | 35,084.5 | $176,124.19 |
| auto | $7.28 | 23,610.5 | $171,884.44 |
| video | $2.01 | 83,295.0 | $167,422.95 |
| mortgage | $13.03 | 12,172.0 | $158,601.16 |
| flights | $1.91 | 75,692.0 | $144,571.72 |
| editing | $2.37 | 57,747.0 | $136,860.39 |
| refinance | $20.01 | 6,827.0 | $136,608.27 |
| loans | $9.38 | 13,966.5 | $131,005.77 |
| uk | $1.43 | 86,623.5 | $123,871.60 |
| computer | $3.67 | 33,043.5 | $121,269.64 |
| buy | $2.06 | 58,840.5 | $121,211.43 |
| extended stay | $20.13 | 5,758.0 | $115,908.54 |
| home insurance | $18.75 | 6,152.0 | $115,350.00 |
| training | $3.60 | 31,112.0 | $112,003.20 |
| travel insurance | $11.29 | 9,861.0 | $111,330.69 |
| cars | $3.90 | 26,198.5 | $102,174.15 |
| debt | $9.17 | 11,104.5 | $101,828.26 |
| furniture | $1.76 | 57,463.5 | $101,135.76 |
Source: Wisdom-of-adsense.org
So if you are wanting to make a profitable blog/website you are going to need to focus on the profitable keywords instead of the expensive keywords. It doesn’t help to put the most expensive keywords on you website when no one will click on them. It won’t generate any income and you will be left scratching your head wondering what happened. So take a look at the lists above and get started! Make a website about one of these keywords in mind and have good rich content that people are interested in. Good luck with your earnings with Google Adsense.
Feel free to share you stories of success if any of the above keywords work for you!
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