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Friday 6 May 2011

How I Tripled My Google Adsense Earnings On My Niche Website


“The reason blogging is often put into the passive category is because if you use direct monetization through Adsense, banners, etc, you earn while you sleep.” ~ Chris Garrett @ Chrisg.com
So you want to increase you Google Adsense revenue from $1 to $3 a day? Or $10 a day to $30 a day. Or $50 to $150 a day. You get the point! The idea here is to use the same traffic you are already getting to your website currently to make more money with it. Why not? It doesn’t require more than about 15 – 20 minutes of work and just like magic you are consistently earning more money online without doing anymore work than before.  So how can this be achieved? Well the answer to that question might shock you because it is a more simple than I thought. I took about and hour or two researching Google Adsense and watching videos on other successful Adsense earners and this is what they said. Positioning, ad sizes, and style are the three most important things when it comes to monetizing Google Adsense. And when you know how to do all three well you will see a drastic change in your earnings that will only need to be changed once. Obviously your blog / niche website needs to have good content in the first place but changing some styles, placements, and position works wonders for your earnings. Also keep in mind that after you change everything the earnings won’t happen over night. It might but if it doesn’t give it at least a week and you’ll start to see the different. Your traffic may convert better on the weekend or it may convert better during holidays or weekdays. As for my site (duicanadainfo.com) it converts better on holidays and weekends because that is when people want know about that type of thing. I guess people think about drinking and driving on those days and they should think twice once they read my niche site. Anyways without any more delays this is what I found out from my research.

Positioning Of Ad Blocks

Positioning of your ad blocks is really important when you want to increase your Adsense revenue. You need to place your ads where people will see them and not tucked away in the corner of your website where no one will see them.  So preferably you will want to put your ads above the fold (on the screen where people can see it before they scroll down) and towards the left if possible. The reason why you want them to the left is because people read left to right and therefore will look at the left first. If they see your ad first instead of content they are likely to click on your ads. Also it is smart to have an ad block right below your post because people are looking for something to do after they read your post. If you show them ads that relate to what they just read they are likely to click on the ad because they want more information on the topic.  So position of your ad blocks is key to your success and making more money online with Google Adsense. That is one of the three steps I did to triple my Adsense revenue in the first week of making the changes.
If you are interested in seeing a heatmap (where people normally view a page and where an ad converts best) look below and this will demonstrate exactly where to place your ads on your niche website / blog. With a little css work you should be able to easily move your navigation bar around and have the ads where you want them on the page. However this is assuming your website is created using css. However most websites nowadays using cascading style sheets. If your website doesn’t you really need to start building your websites using style sheets!! Here is the heatmap:

The part in red is the most looked and clicked area. The parts in orange are second. The beige is 3rd. And the white is 4th. So try to place your ads in the red to orange area if possible because this will give you the best results.  And that is what you are looking for. More revenue from your Google Adsense!

Styling Of Google Adsense Blocks

Now on to styling your Google Adsense ads. It is important you get the right style as in size, color, font, etc otherwise your ad will look really tacky and stand out (and you don’t want that).  You want to pick colors for the text that match your website or compliment it.  You want to pick a font that matches the font of your website. You want to pick an ad block like 336×280 or 728×90 (at the bottom) because those ad blocks perform the best.  You want to make your ads blend into the content of your blog. However you don’t want to make them deceiving so people don’t know they are ads. That is against Google Adsenses policy. You want them to be clearly shown as ads but nice looking ones that are information to your readers. If it provides your readers with more information that is what you want to be doing. So for link color I’d match your link colors on your blog/niche website. I normally use the standard blue because I believe it converts best. You can however use red if your links are red on your website. Or purple if your site has purple (etc). You catch my drift. You big ad blogs, blend them into the content, and put them in the areas shown above!

Google Adsense Ad Sizes

So as I’ve already touched on this a bit I won’t go into a ton of detail here. It has been shown from research that the larger ad blocks out perform the very small ad blocks. So the big squares or something similar usually gets clicks on a lot more! Also the 728×90 after the content on the bottom of your page usually gets clicks on a lot as well. So you definitely need to try those ad sizes! They will work best for your blog/niche website. Just like how I do on my website :) .

Summary

So in summary if you are interested in tripling your Google Adsense revenue you need to pick the right sizes of ads, stylize them so they match your website, and put them in the right locations on your page. Then just like magic you’ll have your best month in Adsense revenue to date! Just like I am having this month. It’s great feeling you are making a difference and succeeding with your blog/niche site. So I suggest you do the same changes today! Only takes like 20 minutes and you will see a different in the money rolling in right away! Try it today.  You won’t be disappointed!

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